YouTube Influencer Marketing works. If you do it right, it gives more results, at a faster pace, than any other marketing.
This requires finding & collaborating with a YouTuber who has built a loyal following in your industry to promote your brand or a product. With the right collaboration, you can immediately access his community & followers.
The approach of hiring a celebrity for endorsements of your brand or product has been used for decades. However, these methods used to be prohibitively expensive and mostly only available to big brands.
Further, publicity happened on offline mediums such as TV and print advertisements, mediums that have become secondary since then. YouTube Influencer Marketing is a modified approach, where you use micro-celebrities to promote your brand, and the promotion happens on online social channels.
With YouTube influencers, you aim for thought leadership in a particular area. This is a person your target community trusts or follows, and it could be in any industry. A famous chef’s opinions on food ingredients or a shampoo review by a hairstylist both would hold more sway in their communities than a random advertisement by a big-budget movie star.
More importantly, the bigger the community that these people have built on their channel, the larger the immediate brand reach.
YouTube Influencer Marketing works in general, but its impact is compelling in specific segments. For example, 70% of teens trust an influencer more than a traditional celebrity, and 86% of women use social media before making a purchase decision.
The real challenge of YouTube Influencer Marketing is finding the right Influencer. This is the problem FindATuber.com solves. You can find exceptional YouTubers who can help you promote your brand or product with a click of a button.